NEWELL BRANDS COOKIES POLICY

Last Modification: June 08, 2026 (v.2.5) 

 

Topics:

  1. Introduction
  2. What are Cookies?
  3. Cookies and Scripts in Use by Our Sites
  4. How to Manage, Disable or Opt-Out of Cookies Used by Our Sites
  5. Contact Information
  6. Updates to Policy

1. Introduction

We strive to honor the privacy and security of our users, customers, and suppliers, as well as their representatives, in relation to all products, services, applications, and websites provided by Newell Brands Inc. and our affiliates (“Newell Brands”). This Cookies Policy explains what Cookies are, how we use Cookies, how third parties we may partner with may use Cookies on our Site, your choices regarding Cookies, and further information.

Newell Brands websites and digital media, including apps, mobile apps, social media accounts, internet, and Wi-Fi-enabled devices, etc. (“Sites”) may use cookies and similar technologies (such as pixel tags, web beacons, etc.) to allow us and third parties to obtain information about your visits to our Sites, including to analyze your visiting patterns. We may use this information to process your transactions or requests, and, where applicable, deliver online and mobile advertisements, messages, and content from us, as well as third parties, that are specific to your interests.

2. What Are Cookies?

Cookies are small text files stored on your computer or other devices.  They are widely used to make websites work or improve the efficiency of a website. Cookies help with website functionality and user experience because websites can read and write to these text files, enabling the site to recognize you and remember important information that will make your use of the site more convenient (i.e., by remembering your language or font preference settings).

Tags, cookies, and other technologies related to the functionality of the website do not require consent, as they are strictly necessary for the provision of the service you have requested. For all other cookies — including those related to performance, analytics, and marketing — we obtain your prior, affirmative consent before placing them on your device. No non-essential cookies will be activated until you have provided your consent through the cookie consent mechanism presented to you upon visiting our Sites.

Where applicable law permits an opt-out model (for example, certain U.S. states), you may opt out of non-essential cookies at any time using the preference controls described in Section 4 below. For users in the European Economic Area, United Kingdom, and Switzerland, the opt-in consent model applies, and non-essential cookies will not be deployed absent your affirmative consent.

You can give or modify your consent at any time by clicking on the "Manage Preferences" button on the cookie banner displayed to you when you visit our Sites, or by using the preference center accessible via the cookie icon or the "Manage My Cookies" link in the footer of our Sites. Consent is granular: you may accept or reject each category of non-essential cookies independently. You have the right to withdraw your consent at any time, and such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

If you desire to exercise your applicable rights, please complete a Data Subject Access Request. For further information about your rights, see Section 6 of our Privacy Statement.

3. Cookies and Scripts in Use by Our Sites

Our Sites may use the following Cookies:

  • Essential (Strictly Necessary) - These cookies and scripts are essential for enabling a user to move around the website and use its basic features, such as accessing secure areas of the website, opening navigation, and displaying content. The easy rule of thumb for whether a cookie or script is strictly necessary is whether the site would not function without that cookie or script.
  • Analytics - These cookies and scripts are not essential to the functioning of the website but are used to identify (in aggregate) how visitors use your website, which pages are most popular, where traffic originates from, and how long visitors spend on each page of your website. Alternatively, some analytics providers primarily serve the purpose of tracking system status, identifying technical issues with the website, and reporting errors to the website owners.
  • Functional (Personalization) - Allows us to recognize you and provide a better user experience. We may use these to remember the language and currency that you use onsite and to help streamline your shopping experience. Additionally, they enable us to personalize our content for you, greet you by name, and remember your preferences.
  • Marketing (Targeted Advertising) - These Cookies and scripts record your visits to our Sites, the pages you have visited, and the links you have followed. We will use this information to make our Sites, and the advertising displayed on them, more relevant to your interests. Where applicable and as allowed by law, we may also share this information with third parties for this purpose. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use Cookies, pixels, and scripts.

4. How to Manage, Disable, or Opt-Out of Cookies Used by Our Sites

  1. Using your browser
    1. Internet browsers allow you to change your Cookies settings for assorted reasons, including blocking certain kinds of Cookies or files. You can therefore block certain Cookies by activating the applicable settings on your browser. However, if you use your browser settings to block all Cookies, you may not be able to access all or parts of our Sites because some may be functionality or essential Cookies. For further information about deleting or blocking cookies, please visit:  https://allaboutcookies.org/how-to-manage-cookies. You may refuse, accept, or remove Cookies from our Sites at any time by activating or accessing the Cookie preferences setting on your browser.
    2. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
  2. Consent Tool

When on our sites, you can manage or disable cookies using the "Manage Preferences" button on the cookie banner displayed to you when you visit our Sites, or by using the preference center accessible via the cookie icon or the "Manage My Cookies" link in the footer of our Sites. When you withdraw or modify your consent through the Cookie Consent Tool — whether by rejecting, declining, or modifying your preferences — the following will occur:

  1. Immediate cessation of data transmission: Upon modification of your preferences, the Cookie Consent Tool will immediately instruct all non-essential cookies and scripts affected by your updated preferences to cease collecting and transmitting personal data. This takes effect on the current page and all subsequent page loads without requiring any further action on your part.
  2. Residual cookie files: While the Cookie Consent Tool will prevent declined cookies from collecting or transmitting data, the cookie files themselves (small text files stored on your device) may remain in your browser storage until they expire or until you manually delete them. These residual files will be inert and will not collect, process, or transmit any personal data following your withdrawal of consent.
  3. How to delete residual cookie files: If you wish to remove the inert cookie files from your device entirely, you may do so through your browser settings. For instructions on clearing cookies, please visit: https://allaboutcookies.org/how-to-manage-cookies.
  4. No detriment: Withdrawing your consent will not affect the lawfulness of any processing carried out prior to withdrawal, nor will it affect your ability to access the core functionality of our Sites. You will continue to have full access to Site features that rely only on essential cookies.

5. Contact Information

Newell Brand’s Data Protection Officer may be contacted at:

Data.privacy@newellco.com

Or

Attn: Data Protection Officer
5 Concourse Pkwy, 8th floor
Atlanta, Georgia 30328
Toll-free number: 800-777-5452

For additional information on how or why we process your personal information, please see our Privacy Statement.

6. Updates to Policy

  1. August 14, 2023
  2. October 04, 2023
  3. November 21, 2024
  4. June 08, 2026