At Newell Brands, we strive to honor the privacy and security of our users, customers and suppliers, as well as their representatives, in relation to all products, services, applications and websites provided by Newell Brands Inc., or any of its affiliates (“Newell Brands”), when acting as a Data Controller under relevant data protection rules and regulations.
This Privacy Statement describes our privacy practices as required by the EU General Data Protection Regulation (“GDPR”), UK General Data Protection Regulation (“UK GDPR”), California Consumer Privacy Act (“CCPA”) and other applicable data protection laws (collectively “Privacy Laws”). This Privacy Statement applies where Newell Brands is acting as a Data Controller with respect to the Personal Information (which includes “Personal Data” as defined under relevant Privacy Laws) of our customers, employees, website users, partners and service providers. In other words, this Privacy Statement applies where we determine the purposes and means of the processing of Personal Information.
This Privacy Statement provides information regarding how we, when acting as a Data Controller, collect, process, share, transfer, retain and protect Personal Information, and the rights you may exercise, where applicable, regarding your Personal Information.
This Privacy Statement applies to Newell Brands' websites including, not limited to newellbrands.com, Newell Brands mobile apps, Newell Brands dedicated social media accounts, etc. (“Sites”). This Privacy Statement does not apply to third-party applications, products, services, websites, or social media features that may be accessed through links on our Sites that have their own privacy policies. Accessing those links will cause you to leave our Sites and may result in the collection and/or sharing your Personal Information by a third party. We do not control, endorse, or make any representations about third-party websites or their privacy practices, which may differ from ours. We encourage you to review the privacy practices of any site you interact with before allowing the collection and use of your Personal Information. If you have any questions or comments regarding this Privacy Statement or our data privacy practices, please contact us at Data Privacy Enquiry.
When you complete a transaction, submit a request, set up an account, apply for a position (Job Applicant), visit our Sites, etc., or interact with any Newell Brands entity, you may be asked to provide certain information, including, but not limited to, your name, title, company, address, phone number, e-mail address, credit card information, and line of business. You may also provide us with data regarding your devices, such as your IP address, your geolocation, your data usage, your client or supplier account, etc. In limited circumstances, we may collect information related to you, and your family members, such as age, gender and civil status. This information and data may be considered Personal Information under applicable Privacy Laws.
We may also collect your information from third-party sites, including when you log in through a third-party site such as Facebook, Snapchat, Instagram, Amazon, LinkedIn, Twitter, etc. We may also disclose information collected from third parties to customize ads and to manage and facilitate messaging on third party sites.
Please consult the table below to see the categories of Personal Information we may collect, why we process (collect, use, store, etc.) such Personal Information, the legal grounds for such processing (where applicable), and the relevant maximum retention period.
|Purpose||Categories of Personal Information||Legal Bases for Processing (if required by applicable Privacy Laws)|
|Customer Management (including provision of services, invoicing and payment collection, customer support; account management, personalizing your experience on our sites, etc.)||
|Direct Consumer Sales (including provision of services, invoicing and payment collection, customer support, account management, loyalty or rewards programs, personalizing your experience on our sites, etc.)||
|Know your customer (including anti-fraud, anti-money-laundering, etc.)||
|Direct marketing (including email marketing communications including promotions, marketing campaigns, surveys, etc.)**||
|Supplier management (including accounting, etc.)||
|Maintaining the security of our people and assets||
|Legal Compliance and Litigation management||
|Product/service improvement & business intelligence||
If you wish to object to the use of your Personal Information for these purposes, see the “Your Rights Regarding Access To and Control Over Personal Information” in section 6 below.
We will keep your Personal Information while we are providing our products and services to you. Thereafter, we will keep your Personal Information for one of the following reasons: (a) to respond to any questions, complaints or claims made by you or on your behalf; (b) to show that we treated you fairly or in accordance with the law; (c) for the proper administration of our business; and/or (d) as required by law.
We will not retain your Personal Information for longer than necessary for the purposes for which it was collected as set out in this Privacy Statement. In determining data retention periods, we take into consideration local laws, contractual obligations, our reasonable business requirements, and your expectations and requirements. When it is no longer necessary to retain your Personal Information, we will securely delete it or anonymize it in accordance with applicable Privacy Laws.
We retain Personal Information generally as follows:
We also may retain your Personal Information in our records in accordance with our current record retention policy, which is designed to meet our various legal and/or professional retention obligations and commercial best-practices (and may be as long as 10 years). For more specific information regarding the retention periods, please contact us at Data Privacy Enquiry.
Your Personal Information may be disclosed to others as described below:
We reserve the right to transfer your Personal Information in the event of bankruptcy or a sale or transfer of all or a portion of our business or assets, an acquisition, merger or divestiture and all due diligence efforts for these items.
Newell Brands is a global business based in the United States. Newell Brands, and our affiliated companies, have offices and facilities in worldwide locations including, the European Union/EEA, UK, Latin America, Asia and Africa. Your Personal Information may be transferred to other jurisdictions.
Our customers and the users of our Sites may be located anywhere in the world. The Privacy Laws in some countries may not provide protections equivalent to those in your country of residence, and your government may or may not deem such privacy protections adequate. We may process your information in, or transfer your information to, the United States or other countries.
In the event of transfer of Personal Information subject to the GDPR or UK GDPR to a country which has not been deemed to ensure an adequate level of protection for such Personal Information, we will implement appropriate safeguards, which may include further assessments and additional safeguards, in accordance with relevant legal requirements.
Depending on the jurisdiction in which you reside and the Privacy Laws applicable to your Personal Information, you may have the following rights, which may require a verified request to exercise:
If you desire to exercise your applicable rights, please complete a Data Subject Access Request.
Residents of the following US states may have rights under the following laws:
Newell Brands may charge a reasonable fee or reject your request if your request is not valid under applicable law, repetitive or excessive. We may also request information from you to verify your identify before you receive a response. Newell Brands may reject your request if your identity cannot be validated.
If you have any questions about your rights as it pertains to Newell Brands please contact us at: Data Privacy Enquiry or by using the contact information provided below.
This Privacy Statement does not create, extend or modify any EU Data Subject rights, UK Data Subject rights, consumer rights under any US State (including, without limitation, California, Colorado, Connecticut, Virginia, or Utah), or Newell Brands obligations, except as provided by the GDPR, UK GDPR, CCPA or other applicable Privacy Law.
To the extent the CCPA (defined below) applies to us, this Section applies to our collection and use of CCPA Personal Information (defined below) as required by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (CPRA), and the associated implementing regulations (collectively, the “CCPA”). This Section describes (1) the categories of CCPA Personal Information collected and disclosed by us, (2) privacy rights of California residents under CCPA, and (3) how California residents can exercise those rights.
“CCPA Personal Information” means information that that is not publicly available (as such term is defined in the CCPA) that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household.In accordance with California law, we may have used the following categories of CCPA Personal Information within the past 12 months in the following ways:
|Category of CCPA Personal Information||Description or explanation||Collected||Sold or Shared to Third Parties||Disclosed for a Business Purpose to Third Parties|
|Identifiers||Information that could identify a consumer or household, such as real name, IP address, or email address.||X||X||X|
|Commercial Information||Records of purchases or consuming histories or tendencies.||X||X|
|Internet or Network Activity||For example, information on interactions with websites, apps, or advertisement.||X||X||X|
|Geolocation Data||For example, device location data.||X||X||X|
|Sensory information||Audio, electronic, visual, or similar information, for example, recordings from cameras or microphones.||X||X|
|Profile Based on Inferences from Other Categories||For example, a profile regarding consumer preferences or characteristics.||X||X||X|
|Protected Classification Characteristics||May be revealed in other collected data.||X||X|
|Personal Information||Includes items described in Cal. Civ. Code § 1798.80(e), some of which overlap with other categories. E.g., a name, address, telephone number, state ID number, employment history, or credit card number.||X||X|
We collect and process CCPA Personal Information in each of these categories to facilitate our business purposes listed in Section 3 above.
In the last 12 months, CCPA Personal Information may have been sold, shared or disclosed to the following categories of third-parties:
To opt-out of the selling or sharing of your CCPA Personal Information please click here: DO NOT SELL MY PERSONAL INFORMATIONThe CCPA considers certain CCPA Personal Information to be sensitive information (“CCPA Sensitive Personal Information”). We do not believe that we use or disclose CCPA Sensitive Personal Information for purposes other than those specified in section 7027(l). In accordance with California law, we may have used the following categories of CCPA Sensitive Personal Information within the past 12 months in the following ways:
|Category of CCPA Personal Information||Description or explanation||Collected||Sold or Shared to Third Parties||Disclosed for a Business Purpose to Third Parties|
|Precise Geolocation||Data derived from a device used or intended to be used to locate a consumer within a circular geographic area with a radius of 1,850 feet or less (except as prescribed by regulations).||X||X|
In the last 12 months, CCPA Sensitive Personal Information may have been disclosed for the following business purpose to the following categories of third parties:
If you are a CA resident and you would like to exercise rights you may have listed above, please contact us (or your authorized agent) by utilizing the Data Subject Request form. We will not discriminate against you in any way for your exercise of any CCPA rights.
We may need to verify your identity before fulfilling your requests. If we cannot initially verify your identity, we may request additional information to complete the verification process. Any Personal Information you disclose to us for purposes of verifying your identity will solely be used for the purpose of verification. We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete CCPA Personal Information, we may retain such CCPA Personal Information that we need to retain for legal purposes (e.g., tax accounting).
The CCPA gives California Consumers the right to lodge a complaint with the California Attorney General's office. The Attorney General's office may be contacted at oag.ca.gov/contact/consumer-complaint-against-business-or-company or by telephone at: (916) 210-6276.
If you would like to receive a copy of this Section in an alternate format (e.g., printable) or language, please contact us using the information provided in Section 18.
Unless specifically requested by us or required by law, we ask that you not send us, and you not disclose, on or through the Sites or otherwise to us, Sensitive Personal Information, which may include, depending on the jurisdiction and without limitation, your religion, ethnicity, political opinions, ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership, or administrative or criminal proceedings and sanctions. The requirements for collecting and processing Sensitive Personal Information vary by jurisdiction, but in the event, we collect or process Sensitive Personal Information, we will abide by all applicable Privacy Laws.
Legal grounds for processing Sensitive Personal Information may include consent, legal obligation, and/or support legal defence claims.
Cookies can be categorized as either temporary (“session”) or persistent; set by us (“first-party”) or others (“third-party”); and have various purposes, such as, being necessary to delivering the Sites (“essential” or “strictly necessary”), preferences/personalization, statistics/analytical, or marketing. If the information collected using cookies constitutes Personal Information, the provisions of the Privacy Statement apply.
We use the following first-party cookies on our Sites:
Our Sites feature the following third-party cookies which are used in accordance with all relevant Privacy Laws and only with your prior consent:
In addition, third-party social media buttons may log certain information such as your IP address, browser type and language, access time, and referring website addresses. Further, if you are logged in to those social media sites, they may also link such collected information with your profile information on that site.
Additionally, our Sites may be configured to recognize general global privacy control (“GPC”) signals from most browsers' settings. As not all browsers and extensions have a standard signal it may be possible that your specific GPC signal is not technically recognized by our Sites.
If you would like to opt-out of cookies, visit www.aboutcookies.org or www.allaboutcookies.org for further information. These websites also tell you how to set your browser not to accept cookies and how to remove cookies from your browser. However, in a few cases, some of the features on our Sites may not function as a result. For more information please see our Cookies Policy.
Newell Brands, our affiliates and third parties that we have engaged, may collect and store unique identifiers matched to your mobile device to deliver customized ads or content while you use our Sites or navigate the internet to deliver location-based services and advertising, or to identify you in a unique manner across devices or browsers. To customize these ads or content, we, or third parties, may collect Personal Information, e.g., your email address, or data passively collected from you such as your device identifier, location, or IP address. Your mobile devices may allow you to turn off location services or otherwise restrict what data is provided when you use our Sites or navigate the internet.
By adjusting the privacy and security settings on your device, you can manage how your mobile device and mobile browser share information, as well as how your mobile browser handles Cookies and other tracking identifiers. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
If, where required by applicable law, you have provided consent, or otherwise if you have not directed us not to send you marketing messages, we may send you marketing messages via email and/or mail to keep you updated on our products and services.
You can stop receiving marketing messages from us at any time through the following methods:
Once one of these methods is completed, we will honour your request and update your profile to ensure that you don't receive further marketing messages.
We will process opt-out/unsubscribe requests as quickly as possible in accordance with applicable Privacy Laws, and in most cases, within 10 days. However, Newell Brands consists of many entities and associated service providers so it may take time for all our systems to reflect these updates. We ask for your understanding that during this period you may still get messages from us while your request is being processed. Please note that when you unsubscribe from our marketing email there may be a delay in the discontinuation of our ads directed to you on third party sites.
Please note that the discontinuation of marketing messages will not stop any service communications such as order updates.
Our Sites may give you the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you have shared with us. Once you have opted-in, we may send you text messages regarding your account, to investigate or prevent fraud, to alert you in the event of an emergency, etc. We may send you text messages and alerts using autodialling technology. Also, from time to time, we may run certain campaigns that provide you with the ability to send a text message to a specific short code and provide an opt-in to receive future text messages. Your opt-in request provides us with your mobile phone number. If you choose to opt-in, you agree that we may, from time to time, send messages to the mobile device associated with that number about new products, promotions, services, or offers.
You may choose to opt-out from our text messages and alerts at any time by replying “STOP” to the message you received. Once you opt-out, you will not receive any additional text messages via your mobile phone. Please keep in mind that if you opt-out of receiving text messages and alerts we may not be able to contact you with important messages regarding your account or transactions with us. However, if there is an emergency or account question, we will make every attempt to contact you in other ways such as by email or on a landline phone. You do not have to opt-in to text messages and alerts to use our Sites and services. If you opt-in, standard text messaging charges may apply. For more information regarding our text messaging and alerts, please contact us at Data Privacy Enquiry.
We reserve the right, at our sole discretion, to change, modify, add, or remove portions from this Privacy Statement at any time. We shall notify any such changes in accordance with applicable Privacy Laws.
Any material changes to this Privacy Statement will be posted on this webpage. Unless otherwise indicated, any changes to this Privacy Statement will apply immediately upon posting to the Sites. It is your responsibility to review our Privacy Statement each time you provide Personal Information to us as the Privacy Statement may have changed since the last time you used our Sites or services.
You can find a list and contact details of Newell Brands Data Controller entities and more information related to Supervisory Authorities, on the following page: Newell Brands Data Controllers and EU Supervisory Authorities.
Where the Newell Brands Data Controller is located outside of the EU/EEA/UK, the Controller's EU/UK Representative is specified on the Newell Brands Data Controllers and EU Supervisory Authorities page.
Newell's Data Protection Director may be contacted at:
Data Privacy Enquiry
Attn: Data Protection Director
6655 Peachtree Dunwoody Road
Atlanta, Georgia 30328
For more information on the full extent of your rights or to exercise your rights, please contact our Data Protection Director using the contact information above or Data Privacy Enquiry, or the lead supervisory authority for Newell Brands in the EU, namely The Director of the Personal Data Protection Office UODO of ul. Stawki 2, 00-193 Warsaw, Poland, www.uodo.gov.pl.
You have the right to receive equal service and price and not be discriminated against for exercising any of your CCPA rights. The CCPA also allows us to offer certain financial incentive programs that may result in different prices, rates, or quality levels when consumers make purchases through these programs. When you sign up for these programs, we will ask you to provide your contact information, email address or phone number to receive messages that include information about the programs. Your contact information, email address and phone number are personal information, and the value of your personal information to us is related to the value of the free or discounted products that you obtain in connection with these programs, and it is based on the expense related to offering those free or discounted products or services. Before we save your contact information, email address and/or phone number to our databases or send you any promotion offer, you will be presented with the opportunity to opt-in to the program. You may withdraw from participating in these programs at any time.
We may from time to time offer rewards programs, benefits, and other offerings to consumers related to the collection, retention, or sale of Personal Information that may be deemed a “financial incentive” or “price or service difference” under the CCPA.
We are providing you with this information so that you may make an informed decision on whether to participate in our programs.
Examples of the programs we may offer include:
The value of the benefits we provide to you via these programs depends on various factors, including the benefits and insights that we realized when you use our services and buy our products, sales generated from participation in our programs, whether the sales generated by our programs exceed the costs to us of offering such programs, how many consumers sign up for our programs, and increased goodwill generated from provision of our programs.
Participation in our promotional programs is always optional, and you can terminate program participation at any time as explained in the applicable program terms, or by contacting us at Data Privacy Enquiry.
We may communicate with you via an automated online account where all or substantially all of the actions or posts of that account are not the result of a person (a “Chatbot”). We may use such Chatbots to help provide you service and address your queries. Such Chatbot features may also record any conversations between you and the Chatbot to help ensure we are best serving you and other users.